Tips for helping your Copywriting Business | Copywriting

By RayEdwards
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Word Count: 376

This article will examine how to gain more clients and improve your copywriting skills.

Improving these two skills will help you become far more successful as a copywriter. There are many good copywriters out there that do not have many clients because they do not know how to sell themselves. Selling yourself is an important skill that will set you apart from other copywriters. You must make a portfolio of your best work. You will also want to include a letter explaining your qualifications as a writer that includes examples of your writing and testimonials from past clients. Emailing this to possible clients will help you set yourself apart. This way potential clients can see your past work and client base. If you can, include as many Fortune 500 companies that you have worked with as well. If you are just starting out as a copywriter, do not include a list of possible clients, only reference past projects. If you have worked for an advertising agency and want to start doing some freelance copywriting, then be sure to include some of your work from the advertising agency.

One possible way to gain new clients is to post your availability on websites such as elance.com or directfreelance.com. Here you can post your portfolio and research companies you may want to work for. Another way to generate leads is by reading the business section of the newspaper. Cut out all the references to companies involved in your particular field. These companies may require your skills at some point.

Improving your writing is very important as a copywriter. The best way to do this is to read books by the experts such as Dan Kennedy. His books are extremely helpful and will illustrate how to write successful copy. Specifically check out "The Ultimate Sales Letter," it will help you improve your writing immensely. It is easy to read and he goes through several examples to illustrate his points.

Hopefully this article has helped you learn how to sell yourself and improve your writing. Time Magazine once quoted Stephen King stating that writing was like working out: The more weight you lift, the stronger you become. Copywriting is the same. If you apply these skills and write often, you will become a better copywriter.

About the Author

For an inside look at the techniques of a sought-after web copywriter, visit the site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.

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