Copywriting Articles
61. Avoid Copywriting Mistakes, and Increase Sales
There are three simple mistakes that are made by copywriters. Since the goal of direct-response copywriters is to get as many sales and opt-ins as possible, these mistakes should be avoided.
62. Niche Marketing for Bigger Profits
Today's topic is: How to tap the profit power of niche marketing.
63. Product Launches with Punch
Many marketers wonder if product launches still work. We all know the techniques, we all see it coming. Could this formula still work? Why do a product launch, anyway?
64. No More Hype - Copywriting Made Simple
A lot of online copy is filled with hype that turns readers off, turns clients off and, frankly, turns other copywriters off! Yet a lot of copywriters are guilty of writing hype-filled copy. I must admit, I've been guilty of it myself (probably more than once)! How do we avoid the trap of writing copy that sounds "hype-y"?
65. Boost Conversions by Reading Books
If you want to make a quick boost in the results your copy brings home, take a look at some of the better books on the subject of copywriting, and marketing in general. Some of the very best learning you can do about writing copy comes from inexpensive books on the subject - and even books off the subject.
66. Three Ways to Obliterate Writer's Block
Let's get one thing straight right up front: I don't believe there is such a thing as Writer's Block. I believe it is a mythological beast that we've created. In reality, there's only a state called "not writing".
67. How to Increase Opt-In Page Conversions
These days a phrase I hear a lot from Internet marketers is: "Ray, I can't get people to opt-in to my squeeze page any more. It seems like people don't opt-in like they used to." Are you nodding your head, right now? "Well, duh, Ray."
68. Rapid List Building Made Easy
Today's subject deals with list-building. I get many questions from people who want to know how to build a list quickly to improve their business.
69. Do long copy sales letters actually work?
A lot of people think that long copy is dead, that it doesn't work anymore, that it's old-school, that nobody reads it, that you don't need to use it, that it's not even effective anymore. Long copy sales letters are, in fact.not dead. Their death has been greatly exaggerated.
70. The Difference Between Features And Benefits
While features are important and should be mentioned, if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them of the benefits your product offers.
71. How To Get Your Customers Excited With Just Words
Discover some surefire secrets to creating irresistible offers that will have your customers begging you to take their money
72. How To Get More People Wanting To Respond To Your Offer
Discover why you need to find the 'real voice' in your advertising to get more people wanting to respond and buy your product or service!
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