Great testimonials are a powerful part of a copywriters tool kit. That's why you should never settle for weak, vague or generic testimonials, even if that's all your client has given you.

Website copy writing is one of the most essential skills to have if you're promoting anything online. Whether you have an ebook to sell, website to launch or affiliate scheme to promote you need to write interesting and compelling copy - copy that will form blog entries, articles, forum posts, press releases and website content. Even if you focus totally on pay per click advertising such as Google Adwords you still need to create winning adverts and persuasive landing pages or your sales will be lost. But forget everything you've been told about copywriting -it's all wrong!

It is possible to create attentive and receptive readers by developing and using the right copywriting skills. Good copywriting can be the answer to phenomenal sales, and even a small adjustment in copy can have large impact on results, particlularly for increasing affiliate returns.

Nobody really talks about them.

Copywriting is a skill that can help you in many aspects of your business. Learning it is a worthwhile endeavor, whether you are a business owner looking to write better ads, or wishing to pursue a freelance writing career.

Guarantees are a powerful way to reduce buyer resistance and boost sales. Here are 10 tips to help you write guarantees that will get results!

When writing for your business, injecting personality will win you more customers than stuffy prose. Learn how to put your personality into your small business copywriting

Tips to improve your response rate for letters seeking to make appointments with clients - it isn't as hard as you think!

Here's 5 quick and easy tips to use in your copywriting that will build trust for your readers which means you will make more sales.

Here are some proven strategies to get your advertising working harder and make sure you get your prospects to read your sales message right till the very end. So that you can make more sales.

Here are some proven strategies to get your advertising working harder and make sure you flag down your prospects so they take notice of your sales message. Which means you will make more sales.

A business owner who lives by conventional wisdom in the area of advertising and marketing, stands a high likelihood of getting lousy results. Conventional wisdom says to advertise and market by using big ticket media like radio and tv and to keep your written advertisements short and clever. In other words, entertain and they'll remember you. So why is this all wrong? Because it doesn't have work in most cases. Dan Kennedy, an internationally sought after business consultant calls good sales copy writing; "writing your own check". Yet most entrepreneurs are clueless about sales letters and definitely have no clue about what makes a good one.