A business owner who lives by conventional wisdom in the area of advertising and marketing, stands a high likelihood of getting lousy results. Conventional wisdom says to advertise and market by using big ticket media like radio and tv and to keep your written advertisements short and clever. In other words, entertain and they'll remember you. So why is this all wrong? Because it doesn't have work in most cases. Dan Kennedy, an internationally sought after business consultant calls good sales copy writing; "writing your own check". Yet most entrepreneurs are clueless about sales letters and definitely have no clue about what makes a good one.

A style guide is the lighthouse that can guide any editor through the fog of a manuscript so that it is clear at the end.

Why does your first paragraph of copy need to be so smooth?

Here's a clear explanation of the difference between brand awareness or image advertising and direct response advertising. And why small business owners can't afford to copy the big end of town when spending money on their advertising.

If you want to sell your product or service on the internet, the best way to go about it is to write a winning sales letter. Not everyone feels themselves up to the challenges of this task. Some struggle with their writing, others hire a copywriter to tackle the job for them or use copywriting software.

If you are writing text ads and doing copywriting, you'll do well to know these action response words to use in your online marketing to get more sales.

One of my favorite lunch spots is a place called Franklins Hoagies. It's just up the street from me here in Coeur d'Alene Idaho. They make Philly Cheese Steak Sandwiches in a homey, diner-like atmosphere. The food is always hot but the conversation is even hotter!

Utilize these sure-fire approaches to energize your online sales copy. These secret methods will work for you and hopefully improve your conversions and profits.

In an earlier article, I explained how you can use audio to collect and share testimonials. Audio is also a great tool to increase conversions. If you're looking to boost sales, audio could be the secret weapon you've been looking for.

Most marketers struggle to get a large number of good testimonials they can use on their website. I'm talking about great testimonials - audio and video testimonials that really convince people!

There are three simple mistakes that are made by copywriters. Since the goal of direct-response copywriters is to get as many sales and opt-ins as possible, these mistakes should be avoided.

Today's topic is: How to tap the profit power of niche marketing.