How to Increase Opt-In Page Conversions | Copywriting

By RayEdwards
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These days a phrase I hear a lot from Internet marketers is: "Ray, I can't get people to opt-in to my squeeze page any more. It seems like people don't opt-in like they used to." Are you nodding your head, right now? "Well, duh, Ray."

Thanks to spam, fear, and paranoia, it's now harder than ever to get an opt-in. Used to be you could put a form on your web page that said, "Sign up here to get e-mails." Literally, you could use those exact words.

People used to opt-in like crazy! E-mail was new. E-mail newsletters were new. It was exciting! "You've got mail!" Now, we're all overwhelmed with e-mails. We're changing e-mail addresses; we have multiple e-mail addresses; some of us even have a fake e-mail address that collects all our spam, that we never look at.

How do you crack through all the clutter? More to the point, how do you get opt-ins that are real? In other words, people who actually want to read your e-mails that you send them.

There are proven methods for increasing your opt-in conversions; all it takes is a small amount of work.

Here are three tactics you can use to get more opt-ins:

Make a stronger offer. We all know you have to give an ethical bribe to get people to opt-in - a special report, an audio, a video, a piece of software. If you just say, "Sign up to get my newsletter", to the average reader that means, "Sign up so I can spam you." You need to be more creative. Work harder to create a better premium to offer your subscribers. If you're offering a special report, it better be a killer special report, and not the same old crap that everybody else is offering. You need to come up with a unique angle, it needs to be well-written. Same is true of audio, video or software - it needs to be well-done, it needs to be unique - something obtainable only through you, and it needs to address a need that is in line with the desires of your readers.

Use a bigger button. Go to my website at www.RayEdwardsCopy.com. Check out the big button on my subscription form - it's larger than most other buttons I have seen. While you're there, check out how the color of the button changes from red to green as their cursor glides over it. This subtle psychological influence takes people from "Stop" to "GO!". It may sound silly, but it works! And it's not just me saying so - this has been verified by other colleagues, like Michel Fortin, Armand Morin, and even Eric Graham, The Conversion Doctor.

Keep distractions off your opt-in pages. Take another look at my opt-in page. Do you see how clean it looks? There are no distractions to take attention away from the opt-in option. Of course, there are legal disclaimers at the bottom (right where I need them), but they are very subtle. And when you click on them, those legal notices open in small pop-up windows - after all, I want them on this page, not heading off in another direction.

Don't let the simplicity of these offers fool you. I recommend you adopt these suggestions and watch your opt-in rates soar!

About the Author

For an inside look at the techniques of a top direct response copywriter, visit the site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.

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