How to Get Endless Testimonials on Autopilot | Copywriting

By RayEdwards
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Word Count: 380

Most marketers struggle to get a large number of good testimonials they can use on their website. I'm talking about great testimonials - audio and video testimonials that really convince people!

How can you get great testimonials? Well, doing great work is a start! Your fans will want to help you spread the word. However, even your biggest fans may need a little push to get those testimonials flooding in.

So, how can you get those testimonials flowing in? There are three simple steps that you can follow, steps that can result in a flood of testimonials.

Take some time to set up audio on your site - it is a powerful promotional tool. The easiest and best way, in my opinion, is to use the Audio Generator at www.NewAudioMarketing.com. It is easy to use, and works wonders.

Follow these three steps to get more testimonials:

Ask for them. If you have provided any kind of service to your list at all, you can e-mail them asking for testimonials. Your e-mail could say something like this: "Dear Ray, In the past you purchased product X from us. Could you take a few minutes and tell us how you like it and what you thought of your experience with our company. If you have positive comments, we might even use it in our marketing. Thanks so much for your cooperation." Of course, you can word it differently, so they know it's from you, and not me. Just asking for the testimonials will produce a great response.

Create an ATM (Automated Testimonial Machine). This great machine works all day, every day. I have one on my website, and it works wonders! This Audio Generator feature can be found at: http://rayedwards.com/feedback to see "Ray's Automated Testimonial Machine".

Ask for more testimonials (repeatedly!) in your autoresponders. Set this up and forget it. Simply put your testimonial requests into e-mails, and plug them into your autoresponder. Over a period of days or weeks, depending on what you need, your customers will be asked for testimonials. Of course, you will then send those testimonials to your ATM. Lather, rinse, repeat!

These techniques will help you get a flood of automated testimonials. I use these tips, and they work. Give them a try, and start your own flood today!

About the Author

For an inside look at the techniques of a top direct response copywriter, visit the site of Copywriter Ray Edwards. There you'll find many marketing resources and copywriting advice.

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