How Personality Spices Up Your Copywriting | Copywriting

By MillionDollarMikeMorgan
Total views: 3
Word Count: 457

One of my favorite lunch spots is a place called Franklins Hoagies. It's just up the street from me here in Coeur d'Alene Idaho. They make Philly Cheese Steak Sandwiches in a homey, diner-like atmosphere. The food is always hot but the conversation is even hotter!

It's always a fun and satifying lunch. And the star of the show is the proprietor, Larry.

Larry has a personality the size of Texas. And funny enough, you love him... or hate him. There's not much in between. (Although MOST of the folks there love him.) But the guy can polarize the room pretty quick.

Good old Larry has an opinion about EVERYTHING. And if you don't share it... that's ok... in fact all the better. Need to know why the cost of gas is soaring? Ask Larry. Who to vote for? Larry will surely tell you. He'll hop up on his soapbox and give you a pitch on any subject.

And whether you agree with him or not, you'll still part friends.

The place is packed every day. The last time I was there, I asked a few folks why they came in for lunch. Besides the food, the most popular answer was: they enjoy Larry's bigger than life personality. Even a peek at his sign in the window and it reveals a lot about Larry. It says

"Come on in and eat something before we both starve!"

What a character. Hey... this place has been going strong for 32 years... so you better check out this secret that will boost your copywriting and internet marketing chops!

Ready?

How many advertisements have you seen today? 100? 200? More? Do you see much personality in them?

Not many I'll bet. But the ones that used it effectively will be the ones that come to mind.

But I'm sure the ads with the most are easily remembered than some corporate schtick. If you want to make your advertising more memorable, inject a little personality. Don't be afraid to polarize your audience. In fact, I'd prefer to cull the herd early on and make a stronger statement from the get-go because the readers who remain will be more receptive to my message.

You see, I have this old saying...

"When you try to be everything to everybody, you'll end up being nothing to nobody!"

Ummm... ok. Maybe that wat what my grandpa used to say... But the point is inject personality into your email marketing, website copy, even opt-in pages. Once you do, you'll build more loyalty, sales and word of mouth than you ever dreamed. That's a fact jack.

You may just get a shocker because...

Friends buy from friends.

Since life is dull for them (most of them anyway), your excitement will build more customers (and even raving fans).

Ask any top direct response marketer... this stuff works.

About the Author

Before you sell anything online, make sure you check Million Dollar Mikes white-hot free report on selling with emotion

You are here Articles > Writing > Copywriting