Boost Conversions by Reading Books | Copywriting

By RayEdwards
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If you want to make a quick boost in the results your copy brings home, take a look at some of the better books on the subject of copywriting, and marketing in general. Some of the very best learning you can do about writing copy comes from inexpensive books on the subject - and even books off the subject.

Great writers improve their writing by reading books. This is a great way to improve your skills in the copywriting field, too. Today, I'll offer you a few suggestions for books that will quickly boost your copywriting results.

Three of these books are about copywriting. A fourth book is off-topic, but still valuable for learning.

First, I would recommend Robert Collier's wonderful tome, The Robert Collier Letter Book. Collier himself wrote many of the ads featured in his book, a classic in the copywriting and marketing field. The language is old-fashioned, even quaint, but the basic principles are powerful.

John E. Kennedy's Reason Why Advertising is a fantastic book. It is harder to find than the others. At the end of this article, I will provide you with resources to find books like this.

My fourth recommendation is off-topic, but still relevant. While it isn't about copywriting, it is about selling. You can enjoy this book at any time - in a house, with a mouse, or with a fox in a box! Check out Green Eggs and Ham, by Dr. Seuss.

You may be surprised to learn that Green Eggs and Ham can teach you persistence when making your sales. Learn how to come to an agreement with your potential clients so they become paying customers. It may seem silly, but you can learn important marketing lessons from Dr. Seuss.

As promised, I have a good resource for you, and here it is: www.SFSBookstore.com. This site is run by a friend of mine named Bret Ridgeway of Speaker Fulfillment Services. He specializes in hard-to-find books on marketing and copywriting. It's well worth taking a look there.

Finding and reading good books on copywriting and marketing is one of the best investments you can make for your business. The books I've suggested represent a very inexpensive way to start your copywriting and marketing library. They won't cost you an arm and a leg, but they will pay you back in ways you can't even imagine. But, trust me, these are some of the best investments you can make in your copywriting skill set.

About the Author

For an inside look at the techniques of a top direct response copywriter, visit the site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.

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