Avoid Copywriting Mistakes, and Increase Sales | Copywriting

By RayEdwards
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There are three simple mistakes that are made by copywriters. Since the goal of direct-response copywriters is to get as many sales and opt-ins as possible, these mistakes should be avoided.

By eliminating these mistakes, your copy will demand attention, with more sales and more opt-ins than before.

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What are the three mistakes to watch out for? I'm not talking about grammatical errors or spelling mistakes, though you need to watch for them, too. These are errors in your basic approach, and they can have a major impact on your results.

Avoid these common mistakes:

Not Writing to the Reader. Direct response great Robert Collier says that you must join the conversation that is already taking place in the mind of the reader. In my experience, most copywriters - especially online copywriters - do not do this. They don't take the time to understand what is going on in the mind of their prospective reader. Get to know your audience and learn to write words that echo the thoughts, feelings and dominant emotions that they have. That's the only way you can hope to influence their behavior. Eugene Schwartz in his landmark book, Breakthrough Advertising, says "You cannot, with your copy, create desire. You can only channel desire that already exists."

Copy that sounds like advertising. Many copywriters are guilty of this - they see truly inspiring copy, and want to follow the same style. But is that style appropriate for the product you are selling, and the readers to whom you are selling it? There's nothing wrong with finding inspiration, but you must write to your reader. Writing to impress other copywriters won't sell products or services. It's a sure promotion-killer!

Not understanding the product they are selling. Eugene Schwartz wrote many book promotions. Before he began writing, he would take time to read the book. And he didn't just read it once or twice - he read it several times, making pages of notes. He didn't start to write his copy until he understood the book intimately. Too many copywriters skip this step, trying to write copy for a product or service that they don't understand. What a terrible mistake! This isn't just a disservice to the reader, but to the client as well. You can get better copy (and increased sales) by knowing your product, inside and out.

About the Author

For an inside look at the techniques of a top direct response copywriter, visit the site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.

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