How To Grow Your Home Based Business With Online Marketing | Article Writing

By StephenMeyer
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If you want to build your home based business you will have to promote it online. There are many ways to go about online promoting that are free or very low cost. Unfortunately many of the free advertising programs, the one's that look and sound great, are the least productive. Building your home based business using the proper tools is key.

Free For All Sites

Free FFA sites also known as Free For All sites usually have members that range from hundreds of thousands into the millions. The thought of advertising to millions of people using a simple add form can be very tempting especially because it is free.

Adding your site to their add pages is very simple. You will have a 5 box submission form that ask for you Name, Email (not published in advertisement), Headline with limited number of words. Text box with limited number of words and a box for the URL you are promoting. Never use your main email client when submitting to the sites to avoid cluttering your normal email usage. Once you submit your add you can expect to receive hundreds to literally thousands of emails from members over the next few days.

The problem I see with this type of advertising comes from my own behavior when receiving the hundreds of emails. I often just highlight as many emails as possible and delete them all very quickly. I don't bother trying to read them because of the sheer numbers I receive. I am sure most members do the same thing. Also, I track all my advertisements using specific URLs and I have not once had a response even when sending many advertisements. In my opinion it is a waste of time.

Using Traffic Exchange Sites

I enjoy using Traffic exchanges because of the variety of advertisements I can see and learn from. You can advertise for free using the sign up credits and then clicking ads for even more credits. The time you must visit a site is put on a timer and you have to wait to click another ad. To use these sites affectively you must use a Splash page otherwise known as a Lead Capture page. The point of your page is to get the visitors name and email address. You do not want to try and sell them here. You only want to gain enough interest to get their information so you can sell them through your email or news letter campaign. Using your main sales page or web site will give you little benefit because the visitor will not be there long. Like you they are surfing for credits. These sites can be productive if used correctly but they can also be a waste of time you could otherwise use with better tactics.

Article Marketing

Article marketing is arguably the number one way to promote your home based business. Best of all it is very cost affective. Most articles can be written and submitted in a couple hours. Because one article written making use of keywords can be published for many years it makes it the purest form of viral marketing there is. Despite the misconception that you must have a lot of writing skills to affectively write an article the fact is you don't. You do need to have factual information concerning the articles subject so that you can build your reputation on the subject over time but no great skills are required. Most of us can carry on a conversation about subjects of interest and we all write emails to our friends and often personal letters to those we know. If you can do that you can write an article.

While it may seem hard to write an article or seem like you must have a lot of skills in reality it is very simple. If you can carry on a conversation about a subject or send out emails or personal letters you can write an article. You want your articles to be full of factual information that is useful for your audience but technical writing skills are not necessary. It is best to simply write your article in your own words with your own personality reflected. Simply write about subjects you know and submitting it to some of the larger Article Directories is by far the most affective way to build a long term stable and profitable business.

About the Author

Stephen Meyer is a Home based Business who is eagerly helping people build their own profitable online home based business. Visit his web page and choose your own profitable business Home Based Business Opportunities

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