SEO On Page and Off Page SEO Explained | Technology

By M.L.Williams
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Word Count: 417

New Website Needs Visitors

As soon as you design and build a website, no matter what the underlying purpose is, you soon will start to realize that the only way to profit from the site is if you get some visitors. And content, no matter how great, is not enough to ensure success.

How Visitors Find Your Site

Most sites get most of their new visitors from search engine results. People go to the search engine to find answers, and your site needs to be on the first page of the listings in order to get those people to click on your link. And Google is the main site you need to worry about since it receives more than half of the search traffic on the web today.

SEO - What Is It and How to Do It

Getting your site placed highly in search engines is done through SEO or search engine optimization. SEO is the act of modifying your site or working with other sites to get your pages to rank highly on search engines, especially Google, for the keyword phrases that you think are important - and that will send relevant visitors to your site.

Two Types of Search Engine Optimization Exist

One kind of SEO is On Page, the other kind is Off Page.

On Page or On Site SEO

SEO that is done on page is simple making your content look appropriate to the search engines for the keyword phrases that you think people will search for to fined your site. You do the work on your site to make your content attractive to the search engines and not just to your visitors.

What is Off Site Search Engine Optimization (SEO)

One word defines off site SEO - links. The search engines, especially Google, place great stock in having keyword rich links that come into your site. The anchor text for such links is the most important part of the link's structure. The most important part of the linking strategy itself is obtaining links from quality sites, especially sites that are linked by theme to your site.

Which Type of SEO is Most Important?

Neither type of SEO is enough in today's competitive website environment. Links coming in are equally important with on page factors - but don't forget to start with great content!

On the other hand, great content without having anyone linking in to the content will mean that your site will under perform compared to its potential.

Dividing your time between off site and on site SEO will probably profit your site the most.

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