How To Optimize Your Site For Google | Web Hosting

By LucasHeijn
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Word Count: 463

When you set up a shop you need customers to be successful. Every person that walks in through your door is a potential customer. The more traffic you have through that door the more chance you have of making sales. On the internet it is the same. To get that traffic to your site you either advertise using PPC and or optimize your site to get search engine traffic.

In order to get the traffic you require to run a successful internet business, you need search engine traffic. To get this traffic you need to be listed in the first 20 listings. The first 10 really needs to be your goal. This is the first 2 pages; Here are some thing you need to do.

The importance of the right keywords

In choosing your keywords you need to make sure that you can get it listed in the top 10. Some words have so much competition that it would be foolhardy to even attempt to use them. Trying to use these words would be a waste of time.

Look for long tail keywords. Long tail keywords are keyword phrases of from 3 - 5 words. In your research you will need to look at how many searches are made on that phrase as you will need to have a reasonable amount of searches. You also need to note how much competition that phrase has. If there are too many trying for that phrase it will be better to choose another; One that you can get to the top 10.

Here's how to optimize your site

The title tag on you page is the most important tag. This is what Google uses for its listings. This tag is very important in Google's listings.

In your research you have chosen one or two keyword phrases that you will use. You need to make sure that this phrase appears in the title tag. Preferably in the beginning of the tag. It is important. This keyword phrase MUST appear at least once in this tag.

Another thing that is important is that you have a unique new tag for each page of your site optimized with your keyword phrase.

Another thing that can help is having an XML Sitemap. This won't help your rankings but it will help Google index your site changes more quickly.

It is important to use Robots.txt. This is the first file the robot will look for each time they visit your site. Having this file will reduce 404 errors appearing in your log file.

These are just a few of the thing you can and should do to help your page rankings and thus your listing position in the search engines. There are a lot of other thing you can do but they will have to be the subject of another article.

About the Author

Lucas Heijn is CEO of LinksParadise a hosting company. LinksParadise specialize in hosting for small business. They supply a package that has been expressly designed with business people in mind. They have a variety of hosting packages available to choose from. www.my-web-host.com

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