7 Insider SEO Tips To Booast Your Website Traffic | Web Design

By PeterR.Doliaen
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Word Count: 789

Many people in the internet marketing world got a rude awakening one day when the Google Slap came around, myself included!. They introduced a new parameter into their Adwords algorithum which measures the "quality" of the site that you want to buy clicks for. If the quality is considered too low they increase the cost of the clicks. In the same way Google had earlier cleaned out the doorway type pages from the organic search results, removing that source of cheap traffic as well.

Many Google Aword users were suddenly faced with a big increase in the cost of keywords when Google introducded their new quality metric. Some keywords which were previously between $0.3 to $0.5 were increased to as much as $5-10, this is what many call the Google slap.

The 3 big search engines, Google, Yahoo and MSN account for about 80-95% of the search traffic, so if you want more free organic search engine traffic focus on these. After the Google slap many marketers began to refocus their SEO efforts as they could not afford to pay the high PPC costs.

If you have been neglecting your website over the last few years while you tried PPC now would be a good time to give it a SEO makeover. Most websites can be improved with some simple changes, here are some easily fixes to common problems:

1. There is a big issue with duplicate content on websites, never copy and paste content from other websites, it may look good but it will kill your website and more than likely get your site banned or pages de-indexed from the listings. If you have copied material from other sites replace it with some re-written text.

Get more free orangic traffic to your website by adding some original content, ususally add at least 500 words per page using keywords important to your business and some good descriptive text. The search engines will simply love this and if you do the basic page SEO requirements you will get listed. Be creative in how you generate the original content, you can pay students or even school kids, ask workers or employee's, or even write some of it yourself. The key point is that it is original, it does not have to be Shakespeare.

3. Search engines also hate affiliate links, and believe me they can find them pretty quickly. Not only do they make your site look cheap if they have not paid you a penny in years they are a waste of time, get ride of them. Another issue with affiliate links is that they can bleed page rank from your page and site. Why give away one of your most valuable assets?, see point 6 below for a fix.

4. Most websites have non profitable pages, or pages that are not expected to rank in the search engines. Examples are the site map, contact us, privacy policy and disclosures pages. It is a big mistake to link these pages from every page on your site, there are several problems. The extra linking will degrade the link reputation for the pages they are on making them less likley to rank for the page keywords. They will also again bleed rank from the important pages. It is only necessay to link these pages from the home page, visitors will easily find them there.

5. It is important that every page in your site has a unique title and description, don't bother with the keyword meta tag. manually check, or do some sort of search with your web design tool to check that you don't have pages called "New Page 1" (created by Frontpage!), or index.htm etc. Also check that you don't have pages with duplicate titles and descriptions, this is easy done when you copy one page and use it as a template for others. Don't expect these sorts of pages to do well in the rankings.

6. Make use of the nofollow tag in links that connect your non money pages to your money pages. Pages like the privacy policy, contact us etc should be linked using this parameter. It will stop page rank from being wasted, it can also be used in affiliate links. See below for details:

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Change it to this by inserting rel="nofollow" in the link as shown

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7. Back links to your site is still the number one factor in determining your search engine position. The best way to achieve this is by submitting well written and original articles to the top article directories. The article should be between 575 and 800 words in lenght and contain a resource box linking to your website. Modify your articles as much as possible when submitting to different directories to avoid duplicate content issues.

About the Author

Peter R. Doliaen is an internet marketer and an expert in SEO, he loves to increase search engine traffic and is constantly on the lookout for the best SEO software.

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