Web Marketing Strategies Profit BY Applying A Top Web Page Design | Internet Marketing

By TrishaFrauenhofer
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Word Count: 543

Can you recognize a ten year old web page? If you think about it, it's pretty easy - it'll have lots of chunky text, with no hint of a style sheet. It may have a bunch of animated GIFs, and have a completely static navigation page. Sadly, most internet entrepreneurs start out making their web site vintage Beverly Hills 90210; even worse, many of those sites never get updated. If that sounds all too familiar, here are some Web Marketing Strategies we have to help you avoid the excesses (both antique and postmodern) for your web site.

First, people will notice your site's color scheme before they see anything else. When assembling your site, put some thought into your colors and how they'll be used to set your company's thematic presence; make sure they're consistently applied, and reflect on how the colors resonate with you emotionally. Choose colors that highlight your products, and don't overwhelm.

Building off of a consistent color scheme, make sure the theme and layout are consistent throughout your site. It's a part of your image, and it's a part of what people will remember about your site. Put the navigational tools in the same place on every page, and consider using server side includes to make sure that they're present on all pages.

Avoid using components that require the user to download plug-ins to view. You can probably expect someone to have a Flash, Shockwave or PDF plug in, and a Java Virtual Machine is all but standard these days but anything that requires a download and install is a barrier to entry. On a similar note, recall that usability is king on the web. Don't overuse special effects and images; waaay too many web sites out there look cluttered because they have a bajillion animated GIFs strewn about, on top of a flashy (and unreadable) color schemeusually with an annoying piece of music running on a constant loop in the background.

Your theme choice and color scheme will compensate for missing out on the snazzy gee whiz options. It will do you more good in the long run to focus on the message, on the content, within a decent framework that won't cause your readers to stick their eye out with a fork.

When designing your site, it is important to let people know what your contents are right away. Have a good site index and clear intentions. Your messages need to be conveyed in a clear way without using jargon that most people would not understand.

You want to reach as large of an audience as possible, so communicating clearly is crucial for web marketing strategies. Communicating on your web page is much like conversation in real life. If your information and what you always have to say remains the same, people will get bored and probably not engage you in conversation much with you. The same applies to your web page.

If your information is always the same, people won't always come back. Make a point to update your site regularly and let visitors know that you do that. You will be able to keep attention better if people know that they will find new information on subsequent visits.

About the Author

Please visit Web Marketing Strategies to discover more ways to build traffic to your sites. Trisha Frauenhofer is an online marketing expert who enjoys sharing her most powerful online secrets

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