Choosing the right blog for link building | Search Engine Optimization

By Ishita Shroff
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Word Count: 487

Posting website reviews on blogs has fast become an effective means for carrying out link building. However, not all blogs are suited for carrying out link building. Here are a few things to keep in mind while using blogs to carry out link building:
Don’t come across as a paid link
If you are not utilizing the services of a search engine optimization firm to carry out link building via blogs, be as discreet as possible while buying website reviews. Remember, Google has a paid links algorithm that will disqualify the incoming link. Make sure you keep the transaction as discreet as possible, and let no one know that you have actually paid for the website review.
Using blog review services
If you do not have the time to isolate prospective blogs, the best option is hiring a search engine optimization firm to carry out the entire process. Search engine optimization firms are adept at isolating relevant blogs and will also make sure that there is no ‘backlash’ in terms of search engine optimization.
Pay for some high profile reviews
There is always a probability that a high quality blog will reject a generic website review, and you will end up loosing a prospective high PageRank link. If this is the case, make sure you speak to each high quality blogger personally and make him/her a custom offer. Remember, discretion is the keyword and you are better off approaching the blogger without being too obvious. It is important to keep in mind that blog submission services are designed to submit your website review to a number of blogs and you should ideally isolate a few blogs that will benefit you.
Don’t go for review only blogs
Some webmasters have started creating blogs purely for the purpose of carrying out a blog review. Such websites are high PageRank, but are also closely monitored by Google. Chances are, even if you pay a considerable amount of money to get your website reviewed, Google will disqualify the link as a paid link and might even penalise your website for paying for links.
Look for a blog that is discreet
Avoid posting your website review on a blog that has a lot of advertising and banners. In a nutshell, avoid posting your website review with a blog that has hundreds of advertisements and proudly displays statistics like ‘1400 website reviews posted so far’. Google can easily make the association between the blog and paid links due to the advertisements and stats.
Make sure your anchor text is unique
Instead of creating 100 reviews with the same anchor text, it is important to avoid redundancy. Make sure your anchor text is as unique as possible (even if the review is the same); different anchor text will allow you to optimize your website for different keywords and also improve the keyword density. Remember, the anchor text plays a vital role in how Google associates your website with keywords.

About the Author

Rishi Modi is the author of this article on One-Way Link. Find more information about One-Way Links here.

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