Relevance And The Online Traffic Formula | Internet Marketing

By TrishaFrauenhofer
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Word Count: 594

For going on forty years, the mantra of marketing is that he who yells loudest is heard. There's been an ever growing backlash as people get tired of being manipulated by marketing, and a growing case of ennui about marketing and options. You've seen this for yourself - you've probably seen TV ads that made you go "Eh, no" about their claims, and the revolt against advertising has taken many forms.

What catches modern consumer's eye is an ever moving target, as the escalation and arms race between ways to insert ads, and the ways to avoid them continues. Television commercials are omnipresent - they used to be zipped past by viewers watching on their VCRs. Now, they're edited out completely by TiVo and DVRs. On the Internet, pop up ads can be easily blocked; more customers are abandoning hitting web sites because they can get the content delivered by RSS feeds without having to shut down pop over and pop under ads.

One way to get noticed is to have positive consumer voices. Who do you believe when you visit an online business? Do you listen primarily to the description and claims by the marketer, or the reviews by actual consumers? If you are at all like me, you probably read all the reviews and even one negative can totally throw you off.

What happens if you do get negative attention? What if someone says that you stink? Well, be assured that the majority of consumers will consider the source. Disgruntled gossip can get old really quick. A sensible consumer should take it lightly.

If it is something that you can learn from and make changes, do so, and admit your faults. This will actually be advantageous to your business because it will develop trust through your honesty. When you are feeling attacked, don't attack back. You just put yourself on their low level. Just remain genuine, relevant, and offer exceptional service.

Nothing kills your sales faster than getting into an argument in a public forum with a customer, or a detractor. Sure, it gets you attention but you're not six any more, and you know that negative attention isn't what you want. The more you argue, the more you drive customers away - always keep your missives positive, and win the argument by out-reasoning the other guy.

Some sites that have proven effective and relevant are Google.com and Amazon.com. People let Google scan their emails for keywords so they can receive more relatable advertising. They are trusted to do this and gaining trust is your entrance into your marketing world to open up vastly.

Sites that have maintained and enhanced their relevance through clever work include Amazon and Google. Amazon, in addition to being the first major retailer to "trust their audience", also uses their audience's buying patterns to make recommendations to them. This causes enormous numbers of repeat sales, and the software to do this is now standard on virtually every shopping cart on the planet. Google does it a different way - every search you do is an avenue for them to show you links to something related. Gmail, their email service, shows ads based on keywords in your messages. This allows Google to tailor advertising to subjects relevant and important to the recipient. And notice, Google's ads don't shoutor blink, or jump, or cover the actual content. Google's ads work because they're relevant to what you're reading, and that's a good model to follow which should part of your online traffic formula.

About the Author

Trisha Frauenhofer is an online marketing expert who loves teaching her most powerful online secrets including the Online Traffic Formula

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