Properly Managing An Adwords Campaign | Internet Marketing

By KirtChristensen
Total views: 4
Word Count: 466

Running a successful AdWords campaign can be a much more difficult undertaking than many advertisers would have you believe. It is not merely a matter of looking at a word and creating a three line ad using it (how many of us have seen those ads and thought that you could make hundreds a day by writing three lines of text?). It is a matter of carefully comparing costs and expenses, bids and sales, and constantly supervising the advertisements in circulation to make changes as soon as possible.

The deciding factor of an AdWords campaign is often found in the position of each ad as compared to other ads utilizing the same keyword. The reason for this is that most keyword searches deliver hundreds of pages of results, particularly the popular ones.

Making a profit is as simple or complex as attracting the largest pool of prospective customers. By getting your ads into the most prominent position you can accomplish this task.

Because a web-surfer has an attention span of only about 6 to 9 pages it is necessary to have ads in the first five pages so that you can catch their attention.

Since almost all keywords are going to have more than one advertisement making use of them (any less would result in a keyword so obscure that only one in a million browsers would select it, and while that one browser would probably make a purchase it is not enough to justify all of the production costs) the one at the top of the list is going to be the one whose creator is willing to pay the greatest sum of money per click.

Placing a bid on a keyword can be a ticklish endeavor. The advertisers must take into account the quantity of money being spent by competitors and the size of the budget they have to back them.

In a pay-per-click ad campaign, especially one that uses a broad keyword and shows up in the #1 spot in the 'sponsored links' is going to bring in quite a few false leads mixed in with the good sale producing leads.

It has to be worth it.

If an ad can only be clicked one hundred times before the advertising budget is reached there are probably only going to be ten sales made. Unless those ten sales justify the amount of money spent on the campaign (as in the case of real estate) it is probably not going to be sufficient.

Charting the amount of viable leads that an ad brings in is very important also.

Ads that are bringing in unproductive traffic (as in all clicks - no sales) will need to be taken off the campaign and changes made to its format or it's keywords revamped.

Whatever the case, micromanagement is the key factor in a successful AdWords campaign.

About the Author

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When you need a real adwords professional, he's the man!

You are here Articles > Internet Marketing