Productive E-mail Offers in 3 Phases | Internet Marketing

By KirtChristensen
Total views: 1
Word Count: 520

How can a handful of the internet marketers seem to earn money with ease using their client lists but the rest just eek out a few dollars here or there?

One element of course is building a relationship with your list. Just because you have a list doesn't mean your list is listening to you...or even believes you. I'll cover this in another upcoming article.

The next part is having an offer they want to have. I worked on this again and again til I was able to find just what would work. It can be intimidating the first time or two that you get up before a live audience and show what kind of profits you get from your emails.

My best in front of a live audience was $96,250 over a weekend...not bad for just my list with no joint venture partners or affiliates.

Here are the 3 vital steps I discovered to creating an order producing offer. There are other aspects you can add in such as guarantees and testimonials, but these are consistently the most important pieces.

Step One: Offer a Unique Irresistible Benefit

What are the benefits to them? What do they receive?

That's the benefit. You'll also notice I added two additional parts...unique and irresistible. What makes your offer unique from everything else out there? Why should anyone buy it over all the other choices available?

When you can answer those questions you will have a compelling offer.

Is the product you are offering not your creation? Then make the offering unique and different by including a little something different. That doesn't mean slapping on some random bonuses.

Step Two: Scarcity

Create a reason why people should act right now. Is there a limited number available? Will the offer expire in just a few days? Why do they need to act now instead of in a few days or weeks?

Possibly you will have a time limit on the First Bonus and it extends only till Thursday. Possibly this printing of your item is limited to 65 copies. By not giving them a time limit you are allowing them to "think" about it until they forget it.

Step Three: Reason Why

Why are you extending this great deal to them? You can't be telling the truth. Customers think you are telling a tall tale. Other marketers are telling lies when they talk about scarcity. What reason is there for believing you now?

Why are you offering a deal that seems almost too good to be true? Did you purchase too many and you have to get rid of them at a loss? Do you have to earn money quickly to pay a tax bill? Does the product have some scratches on it?

Presenting an offer to a live audience, I explained my motivation for making them such a terrific deal. I needed a quick response from them so as not to look like a fool in the eyes of 150 or more people. This was easy for them to understand and easy for them to believe my motives for making them such an offer.

About the Author

Kirt Christensen, online veteran of 11 years, has built over a dozen different online ventures. Shave years off your affiliate internet marketing learning curve. Claim your $1 trial to his breakthrough internet business membership site!

You are here Articles > Internet Marketing