How To Write Killer Pay Per Click Ads | Pay Per Click

By JeremiahBaker
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Word Count: 530

You want to write better ads for your AdWords campaigns, right? You want more people who see your ad to click on it and visit your website. This article is going to show you how to write better ads.

First, let's agree that the main goal of your ad is to promote something on your website.

1.) If you use AdWords to generate sales leads for your business by giving away something for free on your website in exchange for your potential customer's contact information then your ad copy should clearly promote your free giveaway.

2.) Do you sell products directly on your website? If so your ad copy should clearly shout out the main benefit(s) of the product you're selling.

Here's the fastest way to find great ad copy ideas for your AdWords campaigns. Get our a sheet of paper and a pen and write down your main goal (generate sales leads or generate sales).

Write down a keyword or key phrase that is important to your product or service.

Now go to Google.com. Enter your keyword into the search box and hit the search button. See the ads on the top and right hand side of the page? Look at these ads. Are any of the ads promoting a similar offering to what you're offering? If so jot down the ads you see and like.

Now that you've seen some ads that you like let's take it one step further and find out which ads are actually getting the best click through ratios (most clicks per view).

Let's go back to Google again and type in your keyword with what is called a wild card after it. It should look like this (your keyword 7uyr5). "Take out the ( ) when you do your search. This strategy will show you the ads that are already getting a decent CTR in Google. It works because obviously nobody searching with (7uyr5) after your keyword. Google's goal is to show the searcher ads that are most relevant to the keyword that was searched on. Since nobody actually searches with 7uyr5 after your keyword Google will display ads that have historically performed well for your keyword.

After you do this search technique jot down which ads match what you're promoting best. Can you see a common theme? This should give you some ideas for writing your own ad(s). I suggest that don't copy word for word, but just use these ads for ideas for your own ads.

I use this technique every day when I'm launching a new campaign. When I want to find out which ads are already performing well in Google this is the technique that I use. You know have a great way to find good ad copy ideas for your own ads.

I hope that this information has proved useful to you. I'm sure that you'll discover some great ad copy ideas for your own campaigns.

Conclusion: Remember the main goal of your ad is to get the searcher to click on it. Clearly promote the benefits of your offer in your ad copy, think of your ad copy as your salesperson.

About the Author

Jeremiah Baker has worked with over 60 of the nations top firms to help them use pay per click management to increase sales and sales leads. Take Jeremiah up on his free 30 minute AdWords review at www.JeremiahBaker.com

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