3 Most Important Elements Of Every Google Adwords Campaign | Pay Per Click

By JeremiahBaker
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Success with AdWords comes from paying attention to these 3 elements on a daily basis.

The 3 things you must pay attention to with your Google AdWords campaigns.

1.) Keywords - You must have the right keywords and enough of them in order to effectively reach your potential customers.

2.) Ads - Your advertisements must be written so that your potential customers want to click on them. What benefits are your potential customers looking for? What benefits does your offer contain?

3.) Landing Pages - Design your landing pages with the goal of getting your visitors to take your call to action. Follow proven landing page design techniques.

Look at how your keywords are performing daily. You do not want to spend money on Keywords that are generating clicks but no conversions. Clicks cost money and you want to put your money towards keywords that convert.

If your goal is to generate sales leads then track how well each of your keywords are converting to sales leads.

Use keyword matching to gain more control of how your keywords trigger your ads on Google. You can read about keyword matching here - http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100 You can also save a lot of money by deleting keywords that are generating clicks but no conversions.

On a daily basis you should track how well your ads are performing by measuring your Click-Through-Ratio (CTR). In general the higher your CTR the better your ad is performing. The most simple way to get a higher CTR is to write your ads in a way that tells the searcher what he/she wants to see. You're probably saying, if it were that simple my ads would already have a high CTR!

Use Google's split test feature for your ads to increase your CTR's. Google allows you to split test your ads in your AdWords account. After creating an ad you'll see a link where you can create a "new variation" of your ad. Create two ads and let Google split the traffic up between them. After 20-30 clicks on each ad you can go to www.splittester.com and enter some data about your 2 ads and this tool will tell you which ad is going to be the winner & the loser. Delete the losing ad and immediately create a new one to begin your split test all over again. (make sure that you check the box in your AdWords settings to "rotate" your ads and not "optimize" your ads or the split test feature will not work.)

Delete the lesser performing ad and create a new one to start your test all over again. Over time you'll see that your CTR's will increase overall. This is a continuous process, it never stops.

Your landing pages should be built with conversion in mind. You want your visitors to take your call to action and not to navigate to another page on your site or go back to Google and search again. Follow proven landing page designs and you'll find better conversion rates.

Start by following Google's guidelines for building landing pages - http://adwords.google.com/support/bin/answer.py?answer=46675

If you follow the 3 steps in this article you'll be well on your way to more success with AdWords.

About the Author

Jeremiah Baker has helped over 60 firms generate more sales and leads with his ppc managment services.

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