Maximize Your Landing Page With Split Testing | Internet Marketing

By JasonPearson
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If you have ever wondered whether or not your website could be improved, split testing may benefit you. A business looking to boost online sales or a test out a new ad can use split testing, for example. There are a few different options to weigh when considering split testing.

One method involves creating two different versions of your homepage and gathering data on each to determine which is more successful. You would need to look at how much traffic landed on each page. You would also want to know how many prospects were converted to customers through each page.

You can keep your variations simple. For instance, some people want to know which color scheme is more appealing to customers. You can also include several other differences between the two pages.

At first it may seem that whichever page results in higher sales is overall the more effective site. It is important to consider each individual variable separately, however to truly know what prompted the sales each site brought in. For example the first version of the homepage may have hooked more customers just because a more appealing color scheme was used.

Examples of components that can be altered include copy, graphics, and layout. Since an unlimited number of combinations is possible, you must decide beforehand if you want to focus on one particular component or vary several things in one test. This will determine the complexity of the data analysis required.

To actually accomplish split testing you can do the work yourself if you have the time and knowledge. You will need to have experience designing web pages and looking at server statistics. Additionally, you will need to know how to interpret those statistics to tell you which variables are producing better results.

While this will require a financial investment on your part, you may save yourself a lot of time trying to figure out how to analyze data. They can also suggest changes that you had not previously considered. Coming from experience they may be able to pinpoint problematic parts of your homepage without even doing any data analysis.

When you research companies to help you through this process make sure you know what types of testing they offer. Some can help make it go faster by testing up to almost a dozen variables at once. Choose the best route for you to invest in so that you can optimize your website.

About the Author

Jason Pearson is an online marketing expert who wants to share his secrets with the world. To find out more...

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