Managing Adwords - Hints To Selecting Keywords | Internet Marketing

By KirtChristensen
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You can grab your client's attention by entering into the conversation going on inside her head. Google can help you to accomplish this and get higher clicks as well, by skillful use of keywords in your ads. One of the premier rules of AdWords management is; capture the attention of more people by bidding on more keywords.

The thing that helps you give your clients satisfaction is showing them that you know what they are thinking. Showing them that you know just what kind of day they had today. That is just what it is to join the conversation that is going on inside your client's head. When you seamlessly enter and communicate using the same words he uses and about the same topics that are important to him, that is when he will listen to you.

The keywords people use come from those conversations in their minds that they are having. If your ad repeats to them the things that they are thinking, then you will spark their interests. By having keywords in the headline and in the body and the URL of your ad, you are using good strong advertising strategies.

The more places in your ad that you have keywords showing up, the better your chances of getting the clicks. That means the headline. That might mean the body of the ad. That even means the display URL. If someone types in "German" or "Learn German," notice how many times they'll see their keyword in this ad:

Want to Learn German?

5 Crucial Principles You Must Know To Master German, and Fast

www.MasterGermanFaster.com

If effective AdWords Management means speaking directly to what people are searching on and repeating it back at them, how do you go about finding out what people are searching on in the first place? Where do you go to get the good keywords, especially the keywords that are worth the most money?

The best place to start is on Overture's Keyword Selector Tool, a free service available at: http://inventory.overture.com. You can get an immediate idea of the value of your keywords and their value in relation to each other.

458,579 learn german

103,157 german shepherd

85,210 german

22,970 german dictionary

16,990 german english dictionary

16,294 german translation

15,992 german shepherd dog

14,409 german translator

13,037 german shepherd puppy

11,646 english german dictionary

10,187 german to english

9,810 german to english translation

9,800 german short hair pointer

One look at this list and it's obvious where the traffic and money will be. It's also obvious that you've got keywords here that don't belong.

Without spending a dime it is already clear what your most prominent negative keywords are. Negatives are the keyword you want to specifically keep your ad from showing when someone uses them to search. Just put them in your list beginning with a negative. Such as:

-dog

-puppy

-shepherd

-pointer

-dictionary

-translator

-translation

-hair

-etc.

When someone uses this word for a search, your ads will not show.

What is it going to cost you in reality, to bid on these words? To fin the answer to that question go over to the Yahoo Resource Center at www.overture.com, and select the "Bid Tools" button. After you put in "learn German" in the search box, you will be shown a list of prices that advertisers will pay to advertise their goods at Yahoo sites. They range all the way from forty-seven cents down to five cents.

This information of course is from Overture, not Google. When this article was written, Yahoo's search pages were determined by bids only. On the other hand, with Google, you can get preferred treatment if you have a better than average click-through-rate. Also on Google the competition and nature of the traffic are not the same.

Not a problem. The Bids Tool is a quick gauge of how good a job advertisers are able to do on making money from their Yahoo clicks. In this case, nobody is willing to pay more than $0.47 per click. That tells you something already. When you compare "learn German," which maxes out at $.47, to "home mortgage," where Overture bids top off at over $4, you've got a sense now of how lucrative the learn - German market is, or is not, going to be for you.

About the Author

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to pay per click account management, he's the man!

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