Info On Keyword Research Tools | Internet Marketing

By Elance
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There is a research tool for keywords in Google. You can get to it by clicking on "Tools" at the top of the screen, in the green stripe. Option one is this, if you have your website already up and running and don't desire to start from the beginning with your keywords, select "Site-Related Keywords" tab and then enter the web address for one or more of the pages from your site. Then Google will browse through your site and make up a keyword list for you.

However, if you want to reach people with keywords that you know aren't obviously found on your web site, click the "Keyword Variations" tab and enter one of your core keywords. Google doesn't just give you variations of that keyword. Check the tiny box to the right marked "Use synonyms," and it also gives you a host of related suggested themes. This is no hack job, either. Google's results here are just the results you'd expect from a world-class search engine.

Some of the results you will just want to get rid of. The best portion will be helpful to you in your management of your Adwords. Google won't give you the number of searches for your related keyword terms, but they do offer to display for you the amount of traffic they may generate. You can choose this option by selecting the dropdown on "Show Columns" and choosing "Keyword Popularity".

Along with the amount of competitors vying for each keyword shown in the partly shaded rectangle, you will also get the relative amount of searches that each term gets.

Yet another clever feature is "Global search volume trends," a month-by-month graphic of the average searches your term gets.

This is very helpful in managing your Google Adwords, and very clever! You can get alternatives that Overture can't give, and info on your competitors that you won't receive from other free services. And they don't charge any extra fees for the services.

Wordtracker

If you were to look for all the variations searched for "learn German" using Overture, then you would get a list where each of the terms would include those two words.

1,371 learn to speak german

916 learn german free

598 learn german online free

383 learn to speak german for free

108 learn to speak german online

100 german language learn online

73 learn swiss german

71 learn german software

69 learn german cd

Won't there be people interested in learning German use other phrases?

Of course there are. How about the guy who wants to "study German" or "study in German". There is also the individual who might type in, "learn Deutsch" or even "sprechen sie Deutsch".

How will we know what other keyword possibilities are out there? Wordtracker's Wide Search is the answer.

Let's say now that you're bidding on keywords for cell phones. Go to Wordtracker, and you'll get these suggested variations:

mobile phone

nokia

cellphone

cellular phone

ringtones

wireless

sony

ericsson

samsung

sanyo

motorola

bluetooth

accessories

Let your imagination wander a bit, and you'll realize that these keywords that Wordtracker gave you could take you into new markets you never would have considered. More than a few people have figured out after looking over keywords and traffic that they'd make more money selling accessories for Nokia phones than being a reseller of the phones themselves. There are countless examples of this kind of surprise discovery. That's why you do this research in the first place. Keep an open mind!

Wordtracker doesn't try to give you a profitability estimate or projections of cost per click. It is designed to highlight the possible directions that your keywords can take you. Wordtracker does this by

showing you all the variations people have typed in over the last 60 days, and

advising you of the number of searches each term has had by Dogpile and Metacrawler.

You'll notice, of course, that other than including plurals along with singulars, this list doesn't give you any other spelling variations, like "cell" or "cell phone" or "cellular." You'll have to do those separately.

About the Author

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to pay per click management/a>, he's the man!

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