How to Write a Landing Page that Converts | Internet Marketing

By LucasHeijn
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Word Count: 330

Nearly all people have no idea how to compose a squeeze page that converts into sales. Rather, they throw together components that they've seen applied in other squeeze pages - but normally don't put them together in the same fashion that the owner of the productive and converting squeeze page did.

One major problem is copy. And that's fine. Not everyone is going to be an excellent writer - never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses - and that you either spend the time to overcome them or hire someone else to do it for you.

To create motivating copy we must use a mix of compelling sales points with powerful psychological triggers. Most people miss one or both of these points.

Too much time can be spent on hype and forget to explain a solution, and for whom it is a solution. If your product doesn't solve a problem and give a benefit it will have no appeal. If you wanted to buy a product but the advertising gave you no benefit to you, would you purchase it? I wouldn't

Now, if they fail to sprinkle in psychological triggers, such as "scientifically proven," "guaranteed," and "shocking," no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.

In addition to these two problems, some sales pages lack cohesiveness and focus. The copy looks unprofessional and it doesn't slowly grind forwards, breaking down the web site's visitor's resistance to the sale - and persuading him or her to buy more and more at each sales trigger point.

Additionally there need to be multiple calls to action,-another psychological trigger - so that the reader feels compelled to take out his credit card and purchase.

When writing your copy it is important to keep focused on your goal and that must always be to get your reader to act on your copy.

About the Author

Lucas Heijn is CEO of LinksParadise a hosting company. LinksParadise specialize in hosting for internet marketers. They supply a package that has been expressly designed with internet marketers in mind. They have a variety of hosting packages to meet your requirements. www.my-web-host.com

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