How High Is The Demand For This Product? | Internet Marketing

By KirtChristensen
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Word Count: 500

Nothing can be more aggravating than to create a website then have to wait for people to "stumble" upon it. It is about as fun as watching your clothes dry. This is the reason why managing your Pay-per-click is a fundamental aspect of the online world.

With Google, you can have a campaign started and sending prospective customers to your site in less than ten minutes. It can happen that fast. It is simply amazing how quickly you can begin new things and make changes in old with Google's systems

Speed could also be a problem. "Haste makes waste" is an applicable statement here.

Blowing your whole budget on PPC management is easy - you select a keyword, make an ad, and pay for bunches of visitors that are not going to by anything from you. To help you be sure not to spend money getting the wrong kinds of visitors to your website. Ask:

How High Is The Demand For This Product?

Your answer will keep your expectations realistic and prevent you from running into disappointment later if you discover that Google can't bring you as many new customers as you had hoped. Even if that happens, odds are you'll discover other untapped traffic sources that are less competitive but every bit as profitable.

In just a few seconds you can have a good idea of the traffic. Look up the useful search term selection tool at http://inventory.overture.com (or http://inven tory.uk.overture.com for the UK). Put in a few of your main keywords and overture will show you the number of searches its serves over the last month for each of the terms.

For example, you have a company that sells a skin-care product designed to slow the aging process. Let's imagine you've just started and want to bring more folks to your web site through Google. Where do you start?

The first thing to do is to brainstorm a starter list of possible keywords. You've got plenty to work from:

skin

beauty

acne

cosmetics

makeup

cosmetic surgery

dermatology

anti-aging

wrinkles

oils

moisturizers

This list is only the beginning. If I take it over to the keyword-selection-tool on Overture and put them in, I can see how many searchers they had in the past month. These are the results:

skin 7,290

beauty 5,006

acne 1,872

cosmetics 1,862

makeup 1,796

cosmetic surgery 1,736

dermatology 622

anti-aging 503

wrinkles 485

oils 390

moisturizers 120

Do you see what has happened:

Check it out, 'skin' had 60 times more searches than the term 'moisturizers' which is at the bottom of the list. 'Skin' will be one of your most important keywords.

Along with the useful terms you get when you use Overture, you will undoubtedly get some terms that will lack relevance. You will want to use those terms as negative keywords.

To be successful in managing your PPC you will need to come up with all the variations and different combinations of search terms that the multitudes of skin care product searchers are using. Then take them to the Overture keyword selection tool again.

According to Overture, we could conceivably get tens, even hundreds of thousands of US searches in a month on those top keywords.

About the Author

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords ppc management, he's the man!

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