Google Adwords: Are there Any Other PPC Programs Around? | Internet Marketing

By KirtChristensen
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PPC advertisement has opened the door to a new era in internet marketing. The search engines have come up with a way to make money from internet marketing. What are the effects of that?

Consider the old style of advertising. The company whose resources you were using to advertise, whether it was a television, newspaper, radio or webpage, would charge you a fee. For that fee your ad would be displayed for a set amount of time and anyone who wanted to could come see it.

Then a some person started thinking that this method wasn't completely fair for internet usage. Not all types of advertising have the same benefit. They also started thinking that because a webpage was particularly busy, and the ads shown on it got more than average exposures to web surfers, why couldn't the page owner also reap the benefits of the higher traffic rates.

Of course, it wouldn't necessarily be good for business to simply raise the price for advertising; what if it didn't bring in extra business and the site developed a poor reputation?

Hence: the birth of the concept of pay per click advertising.

Ads are written by the marketer, using keywords chosen for their productivity, for a product/service they would like to sell. Then the marketer gives these ads to the search engine.

Every time that a web browser does a search for that specific keyword, the advertisement will be displayed. Every time the advertisement was chosen and an internet browser made the long trip from advertisement to web page the search engine would receive a fee, generally less than a dollar, and both parties would benefit from the deal.

The search-engines also took it a little further and let an advertiser who will pay more money per click to have their ads displayed on the top of the heap, thus receiving greater opportunity for viewing and greater quantities of traffic, and hopefully greater profits for the advertiser as well as the search engine.

Now if asked to name a pay-per-click (PPC) advertising tool most people will mention Google or Google Adwords; but Google is not the only search engine to offer PPC marketing.

Here are some of the others: Yahoo, ABC Search, Search Feed, 7Search, MIVA, Findology, Microsoft Ad Center, and Ask.com. All of these also offer PPC advertising. A savvy advertiser will want to step away from the well-known world of Google's Adwords, and try their advertising skills in those less common venues.

About the Author

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to professional ppc management, he's the man!

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