7 Wise Ways to Collect Email Addresses and Build Your List | Email

By wealthonline
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The essence of e-mail marketing is to build a list by

capturing e-mail addresses of responsive clients. There are

proven methods of the WISE as to how this can be achieved

most effectively.

Wise Way 1 - Offer a Freebie

You have to give in order to get. If you want people to

offer up their email address, you`re going to have to offer

up an incentive. Nothing works better than something that`s

complimentary (you spell that F-R-E-E). You can give away

no-cost reports, books, software, or even sample pages of a

book.

Wise Way 2 - Use Pop-Ups

Pop-ups are one of the most common methods you can use to

capture email addresses and build your email list quickly

and with ease. Simply construct a web page containing code

for a form and set the page to open (pop up)when visitors

enter OR exit your site.

Make sure the pop-up offer is something that`s valuable

enough to motivate visitors to take time to give you their

contact information. Your offer can be a complimentary

report, download, or ebook that arrives instantly through

your auto responder to their email inbox when they give you

their email. If you need a pop-up, you can pick one up free

from Empowerism.

Wise Way 3 - Use Postcards

If you have a mailing list that contains snail mail

(street)addresses, convert it into an email list by sending

out a postcard and inviting people to visit your website to

receive a gift of some kind - a report, a discount

coupon,etc. Visitors don't have to pay in order to receive

their gifts, they simply need to enter an email address.

A Word to the Wise from the U.S. Post Office: Postage is

much less expensive for a postcard than a standard-size

letter. Not only are they economical, postcards are more

likely to get your message across since the consumer doesn`t

have to open an envelope.

Wise Way 4 - Subscriber Box On Every Page

This is a clever trick that so many people overlook. Put a

RESPONSE FORM on every page of your website offering a

newsletter or other freebie. This will increase the number

of email addresses you capture exponentially.

Why? When search engines index the pages of your website, a

visitor may come directly to a page other than your home

page. If you only have a subscriber box on your home page,

you`re missing the boat, not to mention the thousands of

visitors who bypass your homepage.

A Word to the Wise: If you don`t know how to create an

opt-in form, no worries. There are home businesses that

provide a foolproof `build your own` tool made just for you!

Wise Way 5 - Contests

Contests very often prove to be a good way to generate

traffic and buzz for your business. Create a contest and put

a form on your site or in a pop-up box. The entry "fee" is

their email address.

Word to the Wise: Not all the people who sign up for your

contest are good prospects. Many are just contest "junkies"

- people who are only looking for freebies and have no

intention of buying a product or service.

Warning to the Wise: If your prizes are cash or

large-ticket items, you should be sure to check with local

agencies to make sure you`re not violating any contest laws.

Wise Way 6 - Display Your Autoresponder Address

Most people give their website link when they place solo

ads, ezine ads, or other marketing messages. To be one step

ahead of the game in collecting email addresses, list your

autoresponder address instead of your URL. This way you can

capture email address and funnel them into your follow-up

sales letters.

Word to the Wise: Don`t have an autoresponder? There are

business systems that will give you one, provide you with

signposts to others, and make sure you know exactly what to

look for to find the "pick of the litter."

Wise Way 7 - Just Ask

If you`re chatting with a prospect on the phone or a

potential customer stops by your place of business, don`t be

shy: ask for an email address or business card (which

usually includes their email address).

Okay, you know what you want. you know what you need. It`s

time for you to set your traps and capture those emails !!

About the Author

Praveen Kumar is a success coach who helps others to To find the best home based business ideas and opportunities so you can work at home visit: http://www.WealthOnline-ProfitMachine.com

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