3 Low Cost Ways to Market Your Own Bath and Body Products | Hobbies

By JaneL.Church
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The literal meaning of the word spa actually means "health by water" in Latin. While there are many spas out there that offer hydrotherapy, they also offer other treatments as well, such as facials, manicures, massages, pedicures, hair styling, and even skin treatments.

It is a growing industry that generates $11 billion per year and according to the International Spa Association there were 136 million visits to spas in 2007 in the U.S. alone. That makes it the fourth largest leisure trade in the United States and with the continued attention that the spa industry gets in movies, television, commercials and advertising it is set to grow.

If you want to makes some money in this business, you may want to purchase a day spa, start your own spa, or even start manufacturing some spa products yourself, such as body scrubs, lotions, balms for exfoliating, bath salts and so on.

You can find a variety of books and manuals that will help you to make spa products on your own such as "The Handcrafter's Companion". In fact, you can even go online and find some great recipes for products, such as this salt scrub recipe to try.

Purchasing a good salt scrub can cost you about $20 or so, but you can easily make your own at home. All you need is some sea salt, some essential oils, and about a half cup of grape seed oil or even sweet almond oil. In a few minutes you'll be able to enjoy your own spa experience at home.

You can similarly find very effective and reasonably-priced recipes for footbaths, hand treatments, facials and even shampoo online. You will find that many people who have worked in some of the world's most famous day and destination spas post recipes on the Internet. This assures you of the reliability and efficacy of the products.

Once you come up with the products you want to make and sell, then you'll need to work on the marketing side. Using the word "spa" is often very effective. It can help you add to the price of your product, since many people are ready to purchase just about anything that has the word "spa" on it.

When you are packaging up your spa products, it is important that it looks great, but it should also be low cost as well. Simple plastic wrapping is okay and you can dress it up with some great labels or tags that are easily customizable for you.

Having some friends over to have a spa party is a great way to help market your products as well. You'll be able to let everyone try the products that you have made. If you're going to do this, make sure that you set up the entire room in a way that makes it feel just like going into a spa.

Consider having some nice signs that offer spa tips, such as dealing with dry skin, detoxifying skin and the benefits of it, as well as the healing powers of lavender. Play some soothing music and add a water fountain bubbling in the background and you'll have the perfect setting.

Now that you have the stage all set, you can have a great spa party that everyone will love. You can take the time to do facials for your guests or even manicures to help introduce the products that you want to sell. You'll also be able to get great feedback from the friends who attend.

About the Author

Author Jane L. Church is an expert at teaching people how to easily create your own spa-quality products at home. See "The Handcrafter's Companion" web site for more great spa product marketing ideas.

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