The Zen Of A New Infant | Shopping

By RickLondon
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Word Count: 773

I am a cartoonist but also am in the licensing image business; that is, manufacturers buy the rights to my cartoons and put them on products and sell them. It's a good clean business and educational for me. Last week, I opened an online maternity and infant wear shop. Since I have about 8500 cartoons on my main website, I am able to create niche stores, test them, and see how they work. Oddly enough, most of them work better in sales, percentage-wise, than my two superstores.

My new shop is beyond niche with funny clothing; that is clothing that has my cartoon images on them. I did something a little different, aside from the cartoon design difference. The matching peripheral cartoon products make it a bit more niche and different, they cannot be gotten elsewhere, but I go even further.

Whenever there is a new baby coming, or has arrived, there is another item in the house that is always there. A camera full of film, as well there should be. There are a lot of wonderful photographic memories that can be experienced from the gestation period all the way through childhood. Often times more siblings came ahead of the one being born (hence the kids matching clothes, and they want to be a part of the photographic memories as well). A traditional living room scene is baby in crib and parent or parents drinking coffee, chatting and being shutterbugs....hence the matching coffee mugs and teddy bears. Getting the "zen of it all"? Also, with all wearing "matching funny outfits", we automatically create good cheer, hence reducing chances of sibling rivalry right off the bat. It becomes a team effort. Same game suits. Same team.

And if its a matching set of twins, you double the action, using a matching set of zens. Just twice as many babysuits, and twice as much film. Isn't zen niche shopping wondeful?

But wait, there's more. Rather than just putting any cartoons on the clothing and gifts, I added cartoons that are in professional categories, such as "future scientist", "future doctor", "future lawyer", future plumber", "future pro sports player", etc. So now we have not just another "Kodak Moment", we have what could be a prediction of the future of this new bundle of joy. Why is this such eastern thouht? A lot when you think about it Let's say mom or dad or both are dentists, and they'd love it if their child grew up to be a dentist and take over the practice. A great deal of energy happens in happy moments caught in photography. And when it is done in with a cheerful heart, which it will be, the first words or thoughts, say, "of dentistry", in the newborn's mind, according to many scholars, "stick in the stay in its psyche in a positive way". Can you see zen at at its best?

How much evidence is there to the art of zen when it comes to niche business? Not a lot, yet. But it is being studied. And one would be hard-pressed to disprove it simply because much of it requires common sense. What we learn in infancy, and many medical experts believe even in the womb, has a great impact on us until our final days. If so, why not use the yin and yang of zen to help create, or at leaste start, a healthy path? I am not saying dressing everyone up in matching dentistry cartoons, taking a pic, and showing it often in the family album will create a future dentist. I haf no proof of that, but I'm not saying it is not either. And even if it doesn't do that, it creates memories that will last a lifetime, in fact many lifetimes. So MirthGirthBirth was born. Part of my Zen Of Niche Part Two. It is beginning to get a good deal of media and Internet blogging attention. I am proud of it. I love the items that we sell and moms and moms-to-be seem to appreciate that there truly is a niche shop in the maternity and infant arena that is based on mirth and good will.

The birth of a baby is a time for joy, laughter and celebration. A niche store such as this reflects that and captures it in a way that no other store can. That is what makes it so zen and so niche. It's all in the energy....if you know what I mean. But zen again, maybe not.

About the Author

Cartoonist Rick London is the owner and founder of MirthBirthGirth funky maternity and infant wear The Zen Of Maternity

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