Link Popularity - How important is it? | Computers

By PeterSlevin
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Word Count: 459

Having links from other sites pointing to your site is the holy grail of search engine optimisation. It is crucial for any successful website, and is the single most important part of your website marketing efforts in order to increase overall reach, link popularity and website traffic. Having quality inbound links will improve your search engine results, which will in the end bring you more visitors. Acquiring new links from other websites, using your keywords as anchor text, will help you improve search engine rankings.

Search engines have also begun to rank the importance of the sites that link to you. In other words if a highly ranked website links to you, it is considered more important than if an unranked site links to you. Therefore, it is important that you try and achieve inbound links from sites that are trusted by search engines. The best way to do this is to use Google's page rank facility to determine how Google views the site. Most surfers will view the top results for their chosen search terms as the most important.

There are lots of good companies out there to whom you can outsource your link building and article submission.

First, you should acquire links from human based directories such as Yahoo, Open Directory Project, and Google Local Business Centre. Take special care in accurately submitting your site in the right category and use a good description of the site. The search engines consider websites that are listed in the top directories to be credible sites, and this will have a positive effect on your rankings.

There are thousands of internet directories out there that you can submit your site to. Choose the ones that have a good Google Page Rank as these will have a better effect on your search engine rankings.

Ask suppliers, friends, and associates to link to your site from theirs. Because of your existing relationship with them, this should prove quite easy for you.

PR and article submission is an effective means of acquiring links. Press releases and articles with your URL embedded in the resource box will help you secure links in news articles about your company. It will also help with creating awareness which may lead to unsolicited links from interested parties.

Add information and fresh content to your website on a frequent basis, and the search engines will love you for it. If you have a CMS system, I recommend that you add a new page every week. Make sure that it is quality relevant content.

Employing a consultant to do your SEO and link building for you will take the pain out of the process, and produce quicker results. Which ever way you decide to go about, link building is an essential part of developing your online presence.

About the Author

Peter Slevin owns and operates an Irish Gift Store and his Memorial Trees Company.

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