Are Buffets Profitable for Restaurants? | Small Business
By PatriciaFarnham
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There are plenty of things you can offer your customers with a buffet style of restaurant. Chances are you will have a number of people that come in on a regular basis. They love the convenience of a buffet and being able to eat as soon as they walk in. They can also control the portion sizes of what they want to eat, not take what you bring out to them on a plate.
The quality of the food is very important because if it is bland or customers don't like it they won't be coming back. The variety needs to be good too so that there will be plenty of choices a person likes. You can have a buffet that is along a particular theme such as Chinese, Italian, Mexican, or American. You can also have an assortment of items on a regular basis to choose from.
All it takes is getting a customer into your buffet restaurant one time for them to decide if they are going to come back or not. You need to do all you can to make sure they will be returning in the future. One way to do this is to ensure they can afford to come in and eat at your restaurant. Make sure the foods you offer are also comparable to the amount you are charging as they want to feel they got a good buy for their money.
Consider offering a variety of prices on the buffet depending on what time of day it is. Weekdays may be cheaper than weekends if you offer something extra on the weekend such as steak or prime rib. You should charge less for children and for the elderly than you do for adults that come in to eat. This is a great way for the entire family to get a meal they can afford at your restaurant.
Just because your customers will be serving themselves at a buffet doesn't mean you don't need helpful and alert staff. They may need to provide drinks for the customers unless you have stations set up for them to get them on their own. They need to keep the buffet well stocked with food and with plates for customers to access. Since a clean plate will be needed each time they go through the line this is very important indeed.
It does cost plenty of money to set up and operate a successful buffet restaurant, that is for sure. Yet if you go about it correctly you will be able to make much more money than you spend. Don't be afraid that your guests are going to eat more than they pay for it as that rarely happens. It is somewhat of a trick I guess you would say though as many of them think they definitely ate more than what they paid for.
Do your best to keep the cost of your food items low, but at the same time don't sacrifice the quality of what you offer. You can compare prices from different providers to see who can offer you the best prices. You can also buy in large quantities to get discounts. You may get more of a discount if you pay by check when your supplies are delivered instead of waiting for an invoice to be sent to you.
You will need to keep a close eye on the numbers for your other expenses as well though too. It is possible to operate a successful buffet restraint and to make a great deal of money. Yet the equation that is really important is how much money you have left over after you have paid all the bills. This is what you will live on and use to keep your restaurant operational.
About the Author
Patricia Farnham loves the restaurant industry. Read her insight on start a restaurant before you become one of those common statistics.
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