Manage your Adwords - Keyword Selection Clues | Marketing

By KirtChristensen
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You will captivate and draw in your customer when you engage in the conversation going on right now inside her head. You can accomplish this with Google, and receive more clicks also by skillful use of the keywords for your ad. Attract more customers by bidding on more keywords - this is a fundamental rule for managing AdWords.

The one thing that you can do that will draw clients to you is to show them that you know just what they like. This is like joining a conversation in his head, telling him what his day was like, what it is like to be him. When you flow right into his mind and talk his talk and walk his walk, showing him you know what things are important to him. When he sees this that is when he will listen to you.

From the conversations in their minds, people draw the keywords that are typed in for search. When your ad says just what they are thinking, then you will grab their interest. Therefore when you have your keywords showcased in the headline, body and URL of your ad you are practicing sound advertising strategies.

If you have keywords showing up more places in your ads, you have a bigger chance of getting more clicks. Look for it in your headline. Look for it in the body of the ad and you should look for it in the display URL. Say someone is searching for "German" or "Learn German", how many times are they going to find their keywords in this ad:

Want to Learn German?

5 Crucial Principles You Must Know To Master German, and Fast

www.MasterGermanFaster.com

When powerful AdWords Management equals knowing what people are searching for and sending it right back to them in the form of an ad, where do you look to find what it is they are searching for. How do you find the great keywords and more importantly the keywords that can boost profits?

The best place to start is on Overture's Keyword Selector Tool, a free service available at: http://inventory.overture.com. You can get an immediate idea of the value of your keywords and their value in relation to each other.

458,579 learn german

103,157 german shepherd

85,210 german

22,970 german dictionary

16,990 german english dictionary

16,294 german translation

15,992 german shepherd dog

14,409 german translator

13,037 german shepherd puppy

11,646 english german dictionary

10,187 german to english

9,810 german to english translation

9,800 german short hair pointer

One look at this list and it's obvious where the traffic and money will be. It's also obvious that you've got keywords here that don't belong.

You haven't spent a penny yet and you already know what your major negative keywords are going to be. These are words you include in your list where you specifically do not want your ad to show when people type them in. You enter them into your keyword list with negatives in front of them. For example:

-dog

-puppy

-shepherd

-pointer

-dictionary

-translator

-translation

-hair

-etc.

Your ads won't show anytime people include these words in their search.

What is it going to cost you in reality, to bid on these words? To fin the answer to that question go over to the Yahoo Resource Center at www.overture.com, and select the "Bid Tools" button. After you put in "learn German" in the search box, you will be shown a list of prices that advertisers will pay to advertise their goods at Yahoo sites. They range all the way from forty-seven cents down to five cents.

Of course, this is Overture, not Google. At the time of this writing, positions on Yahoo's search pages are determined by bids and bids only, whereas on Google you get preferential treatment for having an especially good click-through rate, and the competition, and the nature of the traffic, are different.

Don't let this throw you though. Overture's Bid Tool is quick indicator of the kind of business advertisers are able to generate with their Yahoo clicks. By this example advertisers weren't willing to pay more than 47 cents per click. When you contrast that with what you see for "home mortgage", where the top bid on Overture is over 4 dollars, you can see what the business possibilities are for the "learn German" market are or aren't.

About the Author

Free 2 Hour DVD Reveals Proven Secrets to Success with Adwords! If you've been looking for info on " adword ", grab this DVD! Kirt Christensen has spent over $214,000 of his own money on Adwords and knows the in's and out's of adwords and more.

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