How to Split-Test Sales Letters | Marketing

By RayEdwards
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Word Count: 361

Clients and students who read my blog often have many questions. "How do I begin testing and tracking? Can you help me split-test and track my sales copy?"

"What is Taguchi testing? Do I need to use it? What about multi-variant testing?" It really is a complex subject!

Well, here's some good news: split-testing is easier than it sounds. It's a simple, yet effective, technique to increase conversions and gain new clients.

Today's resource is for all of you who want an easy way to split-test your copy. By using the Website Optimizer, you can easily test your writing. No, I'm not making bunches of money by recommending it - you can't buy this software! But you can have it free, and it's all courtesy of my all-time favorite site, Google.

This is truly wonderful software! While it is very sophisticated, it is also easy to use. With all these features, you would expect to pay hundreds, even thousands of dollars. Not only can you use it to perform simple split-testing, it even does simple multi-variant testing too (yes, it's true!).

You can test everything - multiple headlines, sub-heads, copy, background, and graphic elements - all at once. And with statistically-reliable testing, you know that your results will be accurate.

Google's website has a great training program for this software, so I won't bother explaining how to use it. Simply follow the steps - you can do it!

Here's the easiest way I know of to start testing, and it will take you one hour or less to get started:

Get a Google account. Use the link in this article to set it up.

Start your first test. Simply follow the easy step-by-step instructions for Website Optimizer.

Get the test started. Click the button in Website Optimizer that starts your test. Once your test is under way, just click it, sit back and let Google decipher which of your headlines, which of your sub-headlines, which version of your copy will convert the most sales.

It couldn't be easier, and you sure can't beat the price!

Are you ready to start split-testing your sales letters and converting more sales? Download the Website Optimizer today, and start split-testing right away!

About the Author

For tips, tricks, and tactics of a sought-after web copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find a podcast, video tutorials and copywriting advice.

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