How to Destroy Your Competition | Marketing

By RayEdwards
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Word Count: 672

I've titled this article in a sensational way. I hope I don't offend you, but I wanted to provoke your interest.

Despite the title, I'm not a mean-spirited guy. There are many opportunities for everyone to gain wealth. I want everyone to do well; I just want YOU to do BETTER! I know you can - you just need a bit of help.

Most marketers find that it is a slug-fest to stay ahead of the competition, they struggle and struggle just to stay even with the competition, when, in reality, victory is only about 2mm away. Let me explain:

I went to a Tony Robbins event recently. You've probably heard of his events, where participants walk barefoot over hot coals. Well, it changed my life. Now, I'm not trying to brag about walking on fire (well, I want to brag a little bit, you must admit, walking on fire is a pretty amazing thing to do!). I bring it up to mention one of the most important lessons I learned from Tony - there is only 2 mm of difference between being good (or even excellent) and being absolutely outstanding.

Two millimeters doesn't sound like much. It is the thickness of two dimes. Yet it can make all the difference in the world. Imagine a pilot departing for his destination. If he only starts 2 mm off-course, think how that could affect the rest of his flight. He could end up miles away from his destination, or even miss it completely.

Another example Tony gave is of a world-class plastic surgeon who is considered the master of his craft at making faces more attractive. The documentation he has produced, from all of the surgeries he has performed, shows that almost all of his surgeries require only about 2mm of change or less to effect a dramatic improvement in a person's looks.

So what does this have to do with you and your business? I believe the difference between surviving in business and thriving in business is only 2 mm. Really, it doesn't take much effort to get dramatic results.

You don't need to beat your competition in every part of their business. If you can beat them in at least three categories that matter to your clients, you will win out. And remember, you only need to beat them by 2 mm!

Here are 5 "2mm Differences" That Matter. If you will pick just three of these and excel at those three, you will slaughter your competition:

1. Improve your image. By improving the look and feel of your website, you will gain an edge over your competition.

2. Follow up! This can have a big impact on your clients. They will appreciate feeling wanted, needed, and respected.

3. Test and track your results. This may seem too time-consuming, and you may think that customers don't care - they may not even know you are doing it. Whether they know or not, it DOES matter. By testing and tracking, you can create ads that get noticed, using language that your customers respond to the most.

4. Adwords Campaigns. I've been guilty of neglecting this myself! Most online marketers don't spend time on their Adwords marketing. This must change! By becoming 2 mm better in this area, combined with two other areas, you will destroy your competition.

5. Backend Sales. This is a process where you give the customer opportunity to buy more product from you after the initial sale. Your customers don't want you to sell to them. But, they want to buy. We all want more of what we want more of.

Of course, there are many ways to improve, not just the five I have listed. The point is that you only need to make small changes in three different areas to get a leg up on the competition. Try it, and see how well it works for you!

Interested in learning more? Check out today's resource, 21 Fundamentals of Online Success. Take your business to a new level by learning about the characteristics needed for success.

About the Author

For an inside look at the techniques of a top direct response copywriter, visit the site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.

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