Making a Difference With Tradeshow Displays | Advertising

By expandasign
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Deciding to go to a tradeshow is a big investment for a company. You have to travel, bring your product and, most importantly, set up a tradeshow display to bring in your attention and (hopefully) business. A lot rests on how the tradeshow display looks. If it’s high quality, you will benefit; if it’s not, your business could be a bust. How do you put together a great tradeshow display? Read on:
Musts for a Tradeshow Display
When you look for a top-notch tradeshow display, you must have several in order to draw customers to your business. Most important piece is to have your company’s logo clearly displayed along with company information. You need to tell customers what they should know about your company and how it can help them. Banners should be in a bold font
that people can read easily. The font should be consistent throughout your signs. The more everything looks similar, the more professional it will look. But don’t use bold colors for everything. Muted colors are better for information, while wild colors are for attention. Make sure the colors are consistent throughout, so your display doesn’t look odd.
Tradeshow Signs Don’ts
If you think you are going overboard with your tradeshow display, you probably are. You want to make a memory for your visitors, but not because your display was the ugliest or craziest. Forget about using too many fluorescent colors or complicated fonts, because you want people to be able to read about your company and its goals clearly, in a font like Times Roman or Courier, instead of something too complex. Don’t make people sweat when they are trying to understand your message. With so many displays for customers to see at a show, your message needs to be quick and clear.
A Tradeshow Display That Sticks
You will probably want to invest in a portable display, especially if you are attend many tradeshows during a year. To do this, make sure you have a display with information about the company that won’t change, including its name, logo, services and products. With consistent information, you won’t have to change much and the display will have a long shelf life, so get a return on the investment of creating the display.
Tradeshow displays are very effective for telling customers what they need to know about your products and services. If the display works well, you may have more than just their attention, you may have their business.

About the Author

Expandasign, an industry leader in lightweight portable displays and instant advertising offers a wide range signs and banners such as flexiflags and flying banners. We specialize in products for portable trade show displays, outdoor signage, kite banners, point-of-sale promotions and events.

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