Effective Ways To Market Your Tanning Salon | Salons and Spas

By BettyPDavis
Total views: 17
Word Count: 579

Think of some original marketing ploys to encourage customers to tan at your business. There is already a market for this type of service so you just need to reach out there and grab it. Make sure customers know exactly what you have to offer so they can decide it is the right facility for them. Simply advertising your business isn't enough due to the amount of competition that is out there.

If you have a great deal of activity going on in your tanning salon you may feel like it is too difficult to get it all detailed in one message. That is very true so you will just need to take a new approach. Come up with some specific ads about various aspects of your tanning salon. You can use different ones in various types of advertising locations. You can change the ad in the newspaper weekly as well to keep attracting new customers who are looking for something specific.

You are likely very proud of your tanning salon so make sure that is reflected in your advertising. Tell them what you have as far as how many tanning areas and what types they are. Let them know you offer a full line of quality tanning products that they can offer. Also let them know that you offer eye protection and very clean tanning areas. All of these things are great angles for marketing your tanning salon.

One of the main reasons why people choose to tan at a salon is that it is convenient. They may work all day and therefore they don't have the opportunity to soak up the sun. Do your part to make it very convenient for them to get an appointment that fits into their schedule. Many tanning salons do extend their hours during the busy season, but do you let your customers know it?

You may find you have to hire extra staff to cover the longer days of service but it will be very worth it. Yet this can often be students who are looking for part time work. Hire some for the morning and some for the afternoon and into evening so you have it all covered.

This type of extending hours of service will also help to cut down too many people trying to get an appointment at the same time. If you offer early morning tanning sessions as well as evening ones, not everyone will have to try to get in on their lunch hour. Overall this is going to make the process go much smoother for you, the staff, and of course your valued customers.

This type of marketing needs to be more personal though. In fact, you should start it by telling them how much you appreciate them being a customer. Let them know you would really like it if they start coming in again to tan. As an added incentive you can offer them a discount for a limited period of time. Keep in mind they have other advertisements they are exposed to for tanning so give them a push to come your direction.

You may feel that you are advertising for your tanning salon so all is well. Yet you need to really stop to evaluate if the way in which you market it is effective or not. You definitely want to do all you can to retain previous customers. You also want to work to encourage first time customers to become regular faces you see around your tanning salon.

About the Author

Betty P Davis writes about the ins and outs of the tanning spa business. You can avoid the rookie mistakes many new operators make when they open up a tanning salon

You are here Articles > Beauty > Salons and Spas